Business Leadership, Brand Activation, Global Marketing,, Applied Empathy, The Business of Life and much more...
Alexei Orlov: A Smart Addition to the Psychology Today Contributor Line Up
Alexei Orlov: A Smart Addition to the Psychology Today Contributor Line Up

Alexei Orlov: A Smart Addition to the Psychology Today Contributor Line Up

Welcome to

The Business of Life Blog

Thoughts and Perspectives of a Global CEO

Alexei Orlov has truly carved out a special and amazing writing niche with his new Psychology Today blog. The blog consists of uplifting and critical moments in our life and how to start working through thos moments to be the very best person that we can be for ourselves and for all of those around us that love us. You wasnt to lead a full life. You want to lead a rich life/. You want to pursue how to be really happy with yourself and the world around you. Start Reading Alexei Orlov today and start changing your perception of yourself, so others can see the best of you too.


Own Your Life: There Is More to You Than You Know

True Grace: The Power of Inner Sensibility

Is Pursuing Happiness the Smart Thing to Do?

Be Known for What You Do, Not What You Say

Alexei Orlov’s Bio

With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. Alexei’s passionate and dynamic leadership has been a driving force throughout his career, a proven expert in global brand tactics, marketing deployment, and operational change management.
Alexei Orlov is the Founder and Global CEO of mtm choice worldwide, a boutique network of skilled practitioners specializing in high-precision brand activation and media optimization. Bolstered by market-enabling technologies, mtm agencies seek to help brands excel at the “moments that matter” for their customers and consumers. The company, which initially raised $30 million, has completed two acquisitions and will be closing a third in July 2018. mtm is currently negotiating to complete a further $50 million of funding to support additional top-tier investments in 2018.
Before mtm, Alexei Orlov served as Senior Advisor to the CEO & Chairman of DAS, an international division of Omnicom Group. Before DAS, he served as Global CEO of RAPP, where he oversaw a dramatic turnaround, attracting new business and leadership talent through a successful rebranding initiative.
As Chief Marketing Officer (CMO) of Volkswagen Group China, Alexei Orlov was responsible for the overall marketing and brand positioning for the Volkswagen Brands portfolio across Greater China and ASEAN. Alexei was jointly responsible for the commercial excellence of the company’s significant regional business as a core member of Volkswagen’s executive team.
Alexei served the digital specialist agency Wunderman for eight years as President (Europe), then as Global COO, and finally as Executive Vice-Chairman (Worldwide). He also served as the Global Strategic Lead for WPP’s automotive business, where he co-led agencies including Ogilvy & Mather, Wunderman, Mindshare, Y&R, and JWT on their work for Ford, Jaguar, Land Rover, Mazda, and Volvo.
Prior, Alexei was Global Brand Communications Director for Volvo Cars and Marketing Director of Volvo UK, the second-largest national sales company for the Volvo Corporation. Alexei was the youngest executive to be appointed to a director position at Avon, where he served as Marketing Director of Avon Cosmetics Retail (Europe). At the beginning of his career, he was a founding member of the highly successful Paperchase Retail Group, igniting in him a passion for brand stewardship that carries on to this day.
Alexei Orlov has been the recipient of copious prestigious awards and honors. In 2012 and 2013, Alexei was awarded CMO of the Year / ASEAN by the World Brand Congress. In 2013, Alexei and his team at Proximity received a Cannes Gold Lion Award for their work creating the People’s Car Project, the largest automotive social media platform with 28 million users and 108 million YouKu followers. Alexei spoke at the highly-acclaimed Global Brand Forum in 2013.


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