as the book that everyone in the business community ought to read now back in 2018 and the ideas hold firm today!
What Alexei Orlov Says…
ABOUT THE BOOK
Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares with us “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center”Arianna Huffington
Michael Ventura created a decades-long career assisting and partnering with iconic labels and institutions such as General Electric, Google, Nike, Warby Parker, and The United Nations along with the Obama Administration. Ventura allows young entrepreneurs and seasoned executives a revolutionary new business book and way forward.
Empathy isn’t just or even really at all about being nice. It’s not about pitying someone or feeling sympathy for them either. Empathy is knowing and understanding—your consumers, your co-workers, and most importantly yourself—and it’s a straight line to influential leadership. As such, Applied Empathy offers real strategies, based on Sub Rosa’s design work and the successful course Michael Ventura and his team teach at Princeton University, on making lasting connections and evolving your business internally (employees, culture, and product/services) and externally (brand, consumers, and value).
“The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st-century business. The more digital we get, the more empathy we need”Chip Conley, New York Times bestselling author of Emotional Equation
For leaders at every and all levels, Ventura’s disruptive guide sets the grounds to install a diverse, creative, and ambitious team that can answer the challenges of today’s ever-evolving marketplace. You have to understand the people you work with before you can even begin to connect with them
Remember the Raves for Applied Empathy
“With Applied Empathy, Michael Ventura shows us how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center.”
“I believe that empathy has been the most underrated characteristic of the biggest winners in society. Michael has demonstrated an understanding and an execution around this incredible skill that I admire tremendously. Everybody should read this book.”
Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee
“The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need. Loved this book”
Chip Conley, Hospitality entrepreneur and New York Times bestselling author of Emotional Equation
“Meaningful change happens when people come together with open arms, minds and hearts. Honed through his experience working with a range of companies, Michael Ventura provides great insights and tools for how you too can make meaningful change happen.”
Beth Comstock, author of Imagine It Forward and former Vice Chair GE